THE SEO TRANSFORMER Blog
The digital landscape is in constant flux, and at its heart, Google’s search algorithm continues to evolve, pushing the boundaries of how information is discovered and ranked. For SEO professionals, staying ahead of these shifts isn’t just an advantage—it’s a...
The Future of B2B Marketing Automation in an AI-Driven World In today’s rapidly evolving digital landscape, this technology has become a cornerstone for businesses aiming to enhance customer engagement, streamline their marketing processes, and improve organic search performance. For entrepreneurs,...
Artificial Intelligence (AI) is rapidly transforming the digital marketing landscape. What was once limited to basic automations—like scheduled email campaigns or elementary customer segmentation—has evolved into a highly dynamic ecosystem where AI agents can interpret complex data, adapt to shifting...
The digital landscape is constantly evolving, and at its forefront is Google Search, undergoing a profound transformation with the rise of Artificial Intelligence. We’re moving beyond simple keyword matching to a more intuitive, conversational experience. This new era is defined...
ChatGPT’s Evolution: Beyond a Google Replacement – A New Era of AI Assistance When ChatGPT first arrived, many saw it as the next evolution of a search engine—a potential “Google replacement.” However, as OpenAI CEO Sam Altman has clarified, the...
With the rise of artificial intelligence (AI) and generative tools, website optimization is shifting from keyword-stuffing and static strategies to dynamic, intent-driven experiences. This AI revolution presents significant opportunities, including faster content creation, enhanced personalization, and predictive insights into user...
What’s new about SEO Transformer?
- Featured as one of the top women in tech in Switzerland to follow in 2022!
- See my boring SEO predictions at I pullrank
- Sitechecker's study is finally out!! SEO Transformer Advice & other 90 women on gender diversity in SEO.
- Explore our SEO guides per industry.
Community SEO Workshops in Switzerland and Beyond
Join our community SEO workshops online and learn about search developments, digital marketing and more.
Good to know
- GDPR protects your data, however data is governed by the country it passes by.
- Content SEO goes beyond passing tool and plugin checks, such as Yoast or others. It involves understanding search intent, ranking factors, and employing industry-specific tactics. To drive organic growth with SEO, it's essential to either be knowledgeable or hire an SEO expert.
- SEO process is a long term. To allow it time give it 12 months. Continue further if you want to dominate your niche.
- SEO is an industry worth a staggering 80 billion dollars nowadays, and its immense size is a testament to the remarkable results it delivers.
🔑 Essential SEO checklist
1. Assess the health of your website with
SEO (technical) audit and fix issues that are blocking your website’s accessibility, searchability and ranking
2. Reach your niche target audience and increase traffic with content optimization
3. Grow your online authority and reputation with backlink building by letting targeted websites talk about your business
Why care for page speed?
According to Google, sites that load within 5 seconds get 25% higher ad viewability, 70% longer average sessions, and 35% lower bounce rates.
Slow webpages can demote the ranking of a website. Check your page speed with Google’s PageSpeed Insights